QSR self-order kiosks lift average order value 15%
A 200-store fast-casual chain replaced counter ordering with WT430TT self-order touch tables. The before/after.
When a 200-store fast-casual chain rolled out WT430TT 43" self-order touch tables, the rollout was about labor cost. The unexpected result was a 15% lift in average order value (AOV) within the first 90 days.
The setup
The chain replaced two of their three front counter ordering stations with three WT430TT terminals each. Counter staff was reassigned to expediting and runner roles. The kiosk POS layer was already in place — only the hardware changed.
AOV lift mechanics
Three behaviours emerged: customers added more modifiers (no time pressure), the upsell prompts converted 3× higher than counter staff, and the dessert and drink slots at checkout converted 22%. Counter staff had been skipping upsells under peak-hour pressure; the kiosk does not skip.
Throughput
Average order time dropped from 1:50 to 1:15. Combined with reassigned labour to expediting, the chain processed 18% more orders during 11:30–13:30 peaks with the same headcount.